![]() ![]() Then make sure you fill in a brief description for each. In the Experience section, list your current job as well as your last few positions. Showcase your work experience: Think of LinkedIn as the place where you can brag about your professional achievements. Here’s an example from author Maddie Osman: Though if you want to take your profile a level higher, it can be wise to invest in a professional headshot that’s up to date. These days you can get away with taking a clear, well-lit selfie on a solid background to represent you. While it’s understandable that a lot of us don’t like the idea of throwing up a picture of us online, it’s a great way for recruiters to put a face to a name. Include a clear profile photo: Though this is a no-brainer, there are plenty of profiles out there without a clear profile picture. When creating a perfect LinkedIn profile, do: Now, let’s dive into specific do’s and dont’s of profile optimization. If the answer is “yes” then you’re on the right track. If you were a recruiter for your dream company, would the profile make you stop scrolling to find out more? ![]() Once you optimize your LinkedIn profile with the tips below, look at your profile from a third-party perspective. Do's and don'ts of a perfect LinkedIn profile The “like” and “trust” factors? They’re solidified throughout all the sections of your profile that’ll help you stand out once optimized. It’s a principle that also translates to your LinkedIn profile-and the visuals are a huge part of solidifying that first impression or “know” factor that’ll help make you memorable. As you market yourself, think through the “know, like, and trust” lens marketers use to effectively sell products and services. To add, there’s also the presentation to think about-considering the internet is a highly visual place. ![]() Because LinkedIn is a place where they can get a more complete picture of who you are, the format is predictable, and there’s value in it being a public profile.” 2. As career strategist and YouTuber Madeline Mann explains in one of her videos, “When you apply to a job-yes they look at the resume-but they also head right to your LinkedIn profile. Keep LinkedIn’s public nature in mindįor starters, it’s important to keep the fact that LinkedIn works as your public resume top of mind. But to do this it’s necessary to get in on best practices. You can create the perfect LinkedIn profile-or something close to it-by shining the best possible spotlight on you and the value you offer. Here’s how to create the perfect LinkedIn profile. How to use AI to create the perfect LinkedIn profile.In this LinkedIn optimization guide, we’ll go through: To snag the opportunities and relationships you’re looking for, you need to spend some time refining your profile.Īs a marketer, you probably already know it isn’t just about the brands you associate with, but the story you paint with your words. It has also evolved into a place for personal brand building. Without question, it’s the hub to showcase your notable milestones and connect with other professionals. Along that same vein, as a platform that’s been alive for more than 18 years, LinkedIn is also an opportunity-rich place for modern professionals seeking growth. According to HubSpot, LinkedIn beats Facebook and Twitter as a lead generation hub by 227%.
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